Reference
Marketing Automation glossary
Terms used in Marketing Automation and its documentation.
Applies to Marketing Automation as it works today. Moraph updates the platform continuously, and this page is reviewed when it changes.
Terms used in Marketing Automation and its documentation.
| Term | Meaning |
|---|---|
| Subscription type | A kind of communication a contact can join or leave separately, such as rate alerts. |
| Lawful basis | The legal ground recorded for processing a contact's data under GDPR or UK GDPR. |
| Opt-out | A contact's choice to stop receiving a subscription type, or all marketing email. |
| Pre-send check | The checklist Moraph runs on a campaign before approval. |
| Compliance approval | Your reviewer's decision that a campaign may be sent, kept with the campaign. |
| Approved template | An email layout with your sender details, postal address, disclosures and unsubscribe footer. |
| Data subject request | A request from a person to access or delete their data. |
| Opt-out synchronization | Passing opt-outs between HubSpot and other systems so each respects them. |
| Change request | A request your team approves for Moraph to change the HubSpot configuration. |
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